Technology Adoption Models: A Comprehensive Guide

This article documents more than 20 technology adoption models that the author has encountered over his 45+ year career …some models that he didn’t realize he knew about ;-).  Here they there are, in no particular order.

NOTE: Each model progresses from left-to-right along an unspecified timeline.  The implication is that it is possible to superimpose two or more models on top of each other for deeper understanding and for creating more tangible, more illustrative, depictions of your corporate, product, and project strategies.

An example is: 10. Technology Adoption Lifecycle illuminated by the Gartner Hyper Cycle.

Technology Adoption Models

NOTE: Click on any of the figures to enlarge them.

1. Crossing the Chasm: Technology Adoption Lifecycle

2. Social Evolution: Creation of Nation State

3. Phases of Foundational Technology Adoption

4. Phases of Design and Action

5. Phases of Understanding

6. Classic Enterprise Solution Sales and Adoption Lifecycle

7. ICRVA (I CRaVe A) Process

8. Three-letter Words

9. Gartner Hype Cycle

10. Technology Adoption Lifecycle illuminated by the Gartner Hyper Cycle

11. World Wide Web Consortium (W3C): Tenth Anniversary

12. Systems Co-existence and Migration

13. Embrace, Extend, and Extinguish

14. Take-off Velocity (v2)

15. From Mainframe to Blockchain

16. Progressive Improvement through Continuous Transformation

17. Liedtka-Ogilvie Design Thinking Model18. CB-Insights NExTT Framework

19. Exponential Growth Model

20. Exponential Growth Model coupled with the Gartner Hype Cycle

21. Technical Intensity

References

[1] Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (https://en.wikipedia.org/wiki/Crossing_the_Chasm)

[2] Michael Herman (https://www.linkedin.com/in/mwherman/)

[3] Phases of Foundational Technology Adoption (https://www.linkedin.com/pulse/blockchain-foundational-technology-michael-herman/)

[4] Michael Herman (https://www.linkedin.com/in/mwherman/)

[5] Michael Herman (https://www.linkedin.com/in/mwherman/)

[6] Michael Herman (https://www.linkedin.com/in/mwherman/)

[7] How We Think About How We Work (https://hyperonomy.com/2016/05/09/how-do-we-think-about-how-we-work/)

[8] Unknown (with apologizes from the author)

[9] Gartner Hype Cycle (https://www.gartner.com/en/research/methodologies/gartner-hype-cycle)

[10] Gartner Hype Cycle (https://www.gartner.com/en/research/methodologies/gartner-hype-cycle) and Michael Herman (https://www.linkedin.com/in/mwherman/)

[11] World Wide Web Consortium (W3C): Timeline Graphic (https://www.w3.org/2005/01/timelines/description)

[12] Microsoft Corporation (https://en.wikipedia.org/wiki/Embrace,_extend,_and_extinguish)

[13] Unknown (with apologizes from the author)

[14] Unknown (with apologizes from the author)

[15] Medium.com: From mainframes to blockchains. How to look at the future. (https://medium.com/@ben_longstaff/my-framework-for-how-to-look-at-the-future-of-blockchain-719f4243491f)

[16] How We Think About How We Work (https://hyperonomy.com/2016/05/09/how-do-we-think-about-how-we-work/)

[17] Designing for Growth: A Design Thinking Tool Kit for Managers (http://www.designingforgrowthbook.com/)

[18] CB-Insights NExTT Framework (https://www.cbinsights.com/)

[19] The Current and Future State of Digital Wallets (https://www.continuumloop.com/standards-digitalwallet-part-11-16/).

[20] Gartner Hype Cycle (https://www.gartner.com/en/research/methodologies/gartner-hype-cycle) and Michael Herman (https://www.linkedin.com/in/mwherman/)

[21] Vision Keynote with Satya Nadella | Microsoft Ignite 2019 (https://www.youtube.com/watch?v=jnUiJi4hts4)

Resources

1. Phases of Foundational Technology Adoption (https://www.linkedin.com/pulse/blockchain-foundational-technology-michael-herman/)