Truly Effective Communication/Story Telling

Copyright © 2025 Michael Herman (Bindloss, Alberta, Canada) – Creative Commons Attribution-ShareAlike 4.0 International Public License

Start with something familiar to your audience (a belief). Then, take them on a guided tour to your eventual destination. Make sure everyone gets on the same bus.
#OvertonWindow #OvertonOlive #bustour

Intended Audience Statement

Make sure you have an Intended Audience statement near the beginning of your whitepaper, report, or presentation. For example:

Intended Audience

The intended audience for this document is a broad range of professionals interested in furthering their understanding of Web 7.0 AgenticOS for use in software apps, agents, and services. This includes software architects, application developers, and user experience (UX) specialists, as well as people involved in a broad range of standards efforts related to decentralized identity, verifiable credentials, and secure storage.

Explicit purpose and intended audience statements indispensably focus your mind, both as the author and for the reader.

Crafting Your Guided Tour